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Built on the official WhatsApp Cloud API

Reach every customer where they actually reply.

Wavora brings your WhatsApp marketing and support together: broadcast offers, answer every chat in one shared inbox with AI help, automate the busy hours and turn ads, links and your website into conversations.

14-day free trial · No card required

Campaign

Festive sale · VIP list

Sending

2,480

Sent

96%

Delivered

71%

Read

Is the blue one still available in M?
Yes! Reserved for you — here's your link.

Everything in one place

From first message to repeat customer.

Reach

Broadcast campaigns

Send approved templates to thousands, personalised with names and custom fields. Schedule them, then retry failures in one click.

Template studio

Write templates with a live preview, variables, media and buttons, and submit them to Meta for approval.

wa.me links & QR codes

Short links and printable QR codes that open a chat with your message ready. Every visit and chat is counted and tagged.

Website chat button

A WhatsApp button for your website in your colours. Paste one line of code, no plugin needed.

Facebook & Instagram Lead Ads

New Instant Form leads become tagged contacts within seconds and get your welcome template on WhatsApp.

Engage

Shared team inbox

Every reply lands in one inbox. Assign chats, send photos, buttons and quick replies, and see who's handling what.

AI reply assistant

Suggest a reply from the chat and your business notes, polish or translate a draft into Tamil or Hindi, or summarise a long chat.

Auto-replies & chatbot flows

Keyword replies, a welcome and an away message, and visual flows that ask questions, save answers and hand over to your team.

Product catalogue

Send products and multi-product lists from your Meta catalogue, and see customers' cart orders itemised in the inbox.

Grow

Delivery analytics

Sent, delivered, read and failed for every campaign and every person, with the exact reason for each failure.

Contacts, lists & tags

Import any CSV, clean numbers automatically, add custom fields and notes, and target exactly the right people.

Team roles

Invite admins, managers and agents. Agents see only the inbox and contacts.

REST API & webhooks

Connect your store or CRM: send messages and manage contacts with API keys, and get signed webhooks for every message.

Refer & earn

Share your link. When a business you referred pays, you get free days on your plan.

Live in an afternoon.

01

Connect

Link your WhatsApp Business number with Facebook in a couple of minutes, no developer needed.

02

Prepare

Import contacts, get a template approved by Meta, and set up your auto-replies.

03

Grow

Launch campaigns, share your links and answer every reply from the inbox.

Pricing

Simple plans that grow with you.

Prices are per workspace and include your whole team's seats. WhatsApp message charges are set by Meta and paid by your WhatsApp Business Account directly to Meta; we add no markup. See Meta's rates below.

Save up to 17% with yearly billing

Trial

Explore every core feature free for 14 days.

Free

  • 1 WhatsApp number
  • 250 contacts
  • 10 templates
  • 3 campaigns / month
  • 1 team member
  • 20 AI replies / month
  • AI agent that answers customers
  • REST API & webhooks
  • Inbox, automation, links & chat widget

Launch

For small shops starting with WhatsApp.

₹999 /mo

  • 1 WhatsApp number
  • 2,500 contacts
  • 25 templates
  • 20 campaigns / month
  • 2 team members
  • 200 AI replies / month
  • AI agent that answers customers
  • Inbox, automation, links & chat widget
Most popular

Grow

For growing teams that broadcast weekly.

₹2,499 /mo

  • 3 WhatsApp numbers
  • 15,000 contacts
  • 100 templates
  • 100 campaigns / month
  • 5 team members
  • 1,000 AI replies / month
  • AI agent that answers customers
  • REST API & webhooks
  • Inbox, automation, links & chat widget

Scale

High volume brands with multiple numbers.

₹5,999 /mo

  • 10 WhatsApp numbers
  • Unlimited contacts
  • Unlimited templates
  • Unlimited campaigns / month
  • Unlimited team members
  • Unlimited AI replies
  • AI agent that answers customers
  • REST API & webhooks
  • Inbox, automation, links & chat widget

WhatsApp message charges: who you pay

WhatsApp's own message charges are set by Meta and paid to Meta, not to us. Here is exactly how it splits.

You pay Wavora

Only your plan price above. We never add a per-message fee or markup on WhatsApp messages.

You pay Meta

Per delivered message, billed by Meta to the payment method on your WhatsApp Business Account (Meta Business Suite → Billing). Messages that fail to deliver are not charged.

Meta's rates for messages to Indian numbers

Per delivered message, in INR. Meta's official rate card, effective 1 Oct 2026.

  • Marketing

    Offers, announcements, newsletters, re-engagement

    ₹0.8631

  • Utility

    Order, delivery, booking and payment updates

    ₹0.1150

  • Authentication

    One-time passwords (OTP) and login codes

    ₹0.1150

  • Service

    Your free-form replies within 24 hours of the customer's last message

    ₹0.1150

Example: 1,000 marketing messages to Indian numbers cost about ₹863.10, paid to Meta, on top of your plan.

Businesses based outside India pay Meta's authentication-international rate (₹2.4971) for OTPs sent to Indian numbers.

Meta lowers the authentication rate above 7.5 lakh messages a month and the utility rate above 2.5 crore.

What Meta doesn't charge for

  • Messages your customers send to you.
  • Your first 1,000 service replies each month, per WhatsApp number.
  • Everything you send for up to 7 days when a customer messages you from a Click-to-WhatsApp ad and you reply within 24 hours.
Rates for other countries
Country or regionMarketingUtilityAuthenticationAuth. internationalService
India0.86310.11500.11502.49710.1150
Argentina4.52931.90621.9062—1.9062
Bangladesh5.36640.27120.27127.03600.2712
Brazil4.58080.49840.4984—0.4984
Chile6.51351.46541.4654—1.4654
Colombia0.91610.05880.0588—0.0588
Egypt4.71910.26390.26394.76680.2639
France6.29902.19942.1994—2.1994
Germany10.00734.03224.0322—4.0322
Hong Kong5.36641.90561.9056—1.9056
Hungary6.29972.55832.5583—2.5583
Indonesia3.01111.83161.83169.96381.8316
Iraq2.49930.57860.57869.37490.5786
Israel2.58710.38850.3885—0.3885
Italy5.82062.19742.1974—2.1974
Kazakhstan4.42481.31871.318711.72161.3187
Kuwait5.80593.22263.22268.78903.2226
Malaysia6.30371.02621.02623.06391.0262
Mexico2.90640.62260.6226—0.6226
Morocco3.03541.68481.68485.94061.6848
Netherlands11.70783.66563.6656—3.6656
Nepal5.36640.24920.24928.20870.2492
Nigeria3.78510.49150.49155.50350.4915
Oman2.49931.80911.80914.39451.8091
Pakistan3.46831.10001.10005.50351.1000
Peru5.15362.19932.1993—2.1993
Poland2.67540.89180.8918—0.8918
Qatar2.49930.87890.8789—0.8789
Romania6.29972.11972.1197—2.1197
Russia5.87672.93112.9311—2.9311
Saudi Arabia4.21140.78340.78344.38710.7834
Singapore5.36641.17271.1727—1.1727
South Africa2.78210.69740.69741.46810.6974
Spain5.18011.46481.4648—1.4648
Sri Lanka5.36640.14660.146610.55410.1466
Turkey0.79890.06600.0660—0.0660
Ukraine6.29972.17822.17825.45282.1782
United Arab Emirates4.21141.15091.15093.73421.1509
United Kingdom4.64961.61221.6122—1.6122
North America1.83130.24910.2491—0.2491
Rest of Africa1.64970.29300.2930—0.2930
Rest of Asia Pacific6.17140.82820.8282—0.8282
Rest of Central & Eastern Europe6.29971.54961.5496—1.5496
Rest of Latin America5.42070.82780.8278—0.8278
Rest of Middle East2.87420.66650.6665—0.6665
Rest of Western Europe4.33781.25161.2516—1.2516
Other4.42480.56410.5641—0.5641

INR per delivered message. The rate depends on the country code of the number you message.

Meta can change its rates at the start of each quarter. Always check the latest: Meta's WhatsApp pricing

Questions, answered.

Is this the official WhatsApp API?+

Yes. Messages go through Meta's WhatsApp Cloud API from your own verified business number, so there's no risk of your number being banned for using an unofficial tool.

Who pays for WhatsApp messages?+

Meta charges per delivered message (for India, from ₹0.115 for utility and service up to ₹0.8631 for marketing) and bills your WhatsApp Business Account directly. Your plan covers the software, and we never add a per-message fee.

Can I keep using WhatsApp on my phone?+

A number connected to the Cloud API works through Wavora instead of the WhatsApp Business app. Many businesses use a new number for this, or move their existing one.

What happens when someone replies STOP?+

They're marked as opted out automatically and every future campaign skips them.

What are AI replies?+

Each use of the AI assistant in the inbox (suggest, improve, translate or summarise) uses one AI reply from your plan's monthly allowance. Nothing is ever sent without you pressing Send.

Can leads from my Facebook ads go straight to WhatsApp?+

Yes. Connect your Facebook Page on the Lead Ads page and each new lead becomes a contact and can get your welcome message within seconds.

Can I try it first?+

Every new account starts with a free trial, no card needed. Upgrade any time from the Billing page.

Can I get a refund?+

See our refund policy linked at the bottom of this page. If something isn't working, open a request from Help & support in the app and we'll help.

Talk to us

Questions about plans, setup or Meta approval? We usually reply within a working day.

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